Make your Small Business Noticed
Marketing is vital for any business, be it small, medium, or large. Not only is marketing vital, it also helps to make your business noticed by prospective clients or customers who need and want your products and/or services.
Develop a Good Marketing Plan
A point often overlooked by many business owners and business managers, is that they do not put together a good marketing plan. When developing your business’ marketing plan, it is important to pay particular attention to the following key points:
- Researching your products or services;
- Promoting your products or services;
- Selling, your products or services; and
- Distributing your products or services.
Importance of Developing a Marketing Strategy
All successful businesses have a clear marketing strategy in place. Developing a marketing strategy. As a matter of fact, there are many business owners and business managers that come up with some fantastic business ideas. However, their ideas often fail to materialise because they have not successfully marketed their ideas.
If you want your business to be noticed by the people who need and want your products or services, you really need to develop a marketing strategy. Without a clear marketing strategy, you will be unable to effectively communicate the benefits of your business’s products and/or services to your “target market“.
To put it another way, creating a clear marketing strategy, is like building a roadmap, without a roadmap you will lose all sense of direction. So it makes a great deal of sense to create your marketing strategy, for the simple reason that your strategy will help you in;
- Delivering more clients or customers to your business;
- Giving your business more sales; and
- Making your business to be more profitable.
Key Aspects of your Marketing Strategy
There are many things to consider when developing your business’s marketing strategy. The first to remember is that you will need to ask yourself a very basic question, such as:
- Who is your target customer?
To put this in another way:
- Who does your business serve? and
- Who might buy from your business?
Here is a list of some other questions to ask yourself when you are in the process of developing your business’ marketing strategy:
What are your clients or customers looking for in your business? For example are they interested in:
- Value for money?
- What are your customers or clients needs?
- Which of your clients or customers are more profitable?
- How will you target the right potential clients or customers?
- Have you decided on the best way to communicate with these right potential clients or customers?
- Can you improve on customer service?
- Can changing your business’s products and/or services increase your business’s sales and profitability?
- Could extending your product list or service provision meet your existing clients’ or customers’ needs, more effectively?
- How will you price your products and/or services?
- What is the best way of distributing your products and/or services?
- How can you best advertise and sell your business’s products or services? For example, your options may be to:
- Build a website;
- Direct mailing;
- Optimising Landing Pages.
Your final question should be, to ask yourself:
- How can you tell if your marketing strategies are effective?
Remember: You can do this by checking to see how your clients or customers are finding out information about your business. For instance, you can do this on a small-scale basis, rather than committing your business to excessive costs.
It is important to emphasise. If you find yourself spending too much time and money on marketing your business and then finding that your efforts are not driving enough sales, then the problem is much to do in the fact that:
- You have not allowed your target market enough time to be effective.
Seeking Expert Business Advice
It can be time-consuming and demanding to run your business and work on your business ideas, particularly if you find yourself getting so caught up in the day-to-day running of your business. For this reason, you may consider seeking expert business advice, particularly if you are an ambitious business owner or business manager and you want to grow your small, medium, or large-sized business. You will find our expert business adviser is willing and able to provide you with the clear marketing plan and help you in developing your marketing strategies.
Contact Us Today
If you require more information or assistance, please call our “consultants” today on 1300 4 SINGH, or simply click here to send your question.
DISCLAIMER: This blog post is of a general nature only and does not constitute professional advice. I strongly recommend that you seek your own professional legal and accounting advice in relation to your particular circumstances.